Strategy for healthcare

We help clinics understand why patients choose them.
And become the practice they continue to choose.

Index

Most clinics measure success by new patients. True growth depends on who stays and the long-term value they bring.

Patients who choose you. And keep choosing you.

We treat acquisition and retention as one question, not two.

We work with a select number of clinics and laboratories at a time.

Powered by CW1

We are nortb.

We help clinics grow. And keep what they build.

We are healthcare professionals and strategists, working across Sweden, Portugal, and Germany. For nearly a decade, we have seen European healthcare promise digital transformation, yet much of it has stalled in bureaucracy.

Digitalization alone will not bring you more patients. It can help you retain those you already have. What drives patient choice is more fundamental: trust.

Assignments are selective.

Dental+

Nordic launch and patient strategy.

Acquamed

Direct patient relationships, without intermediaries.

Eklunds Estetik

From new treatment to patient demand.

inVitroX

Patient research that shapes the entire patient journey.

What we do

We identify why patients do not return, then build what changes that. And what makes new patients choose you.

Some of our clients also launch their own products, including dental implants, aesthetic products, and fertility supplements. We support those launches end to end.

Those who choose to work with us.

Insight, strategy, execution.

Patient research, the strategy built on it, and the execution. Handled by the same team throughout.

We are a small team. We stay close to your clinic and work alongside you.

Patient research and analysis01
Where new patients actually come from02
What makes patients stay03
Referrals and patient reactivation04
What to launch and in what order05
Positioning and what the clinic stands for06
Relationships with doctors and referring partners07
Execution, not just strategy08

Frequently Asked Questions

We begin with a conversation about your business. How things look today and what you want to achieve. We then develop a plan you can use, whether or not you choose to work with us.

We treat new and returning patients as one question, not two. Many agencies focus on filling the calendar; what matters is what happens after the patient walks in: whether they stay and what they are worth.

Every project is quoted after the initial conversation. We do not work on open-ended retainers unless it suits your situation. All costs are agreed upon in advance.

A full calendar is not the same as a profitable clinic. What matters is whether patients stay and what they are worth.

Yes. We work in Sweden, Germany, Portugal, and the United Kingdom, tailoring each strategy to the local market.

Patient research, a strategy to attract the right patients and systems that make them stay. Every project is built for the specific clinic or laboratory.

We prefer a small number of clients and long-term engagements. We do not chase trends; we build what will remain relevant to your clinic five years from now.

We start by understanding your patients and your market. Then we build what makes new patients choose you and the systems that ensure they stay.

We work with

New patients
Returning patients
Clinic patients

Laboratory strategy
Launches

nortb. More patients. And more who return. Powered by CW1.

Get in touch with us.

[email protected]

Contact

Talk to us

Social

Legal

Partners

nortb

Torggatan 8

411 05 Göteborg, Sweden

+46 (0) 31 126 413

+351 21 124 85 14

[email protected]

Instagram

Imprint

Data Protection|Imprint

A brand by

Sweden, Portugal, Germany and The UK

Data Protection
|
Imprint

We use cookies to give you the best possible experience with nortb.com. Some are essential for this site to function; others help us understand how you use the site, so we can improve it. We may also use cookies for targeting purposes. Click “Accept all cookies” to proceed as specified, “Decline optional cookies” to accept only essential cookies, or click “Manage my preferences” to choose what cookie types you will accept. Cookie Policy.