Strategy for healthcare

We help clinics and labs
find and keep patients.

Index

We work on patient acquisition and patient retention. Most clinics focus only on the first.

More patients. And more of them returning.

We design how patients find your clinic, and how they choose to come back. Both halves run as one project.

We work with a few clinics and labs at a time.

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We are nortb.

We work on patient acquisition and retention for clinics and labs.

We are healthcare professionals and strategists. We work across Portugal, Sweden, and Germany. For almost ten years we have watched European healthcare promise digital transformation. Most of it has stalled in bureaucracy.

Digitalization will not bring you more patients. It can help you keep the ones you already have. What makes patients choose a clinic is older than any of that. They choose the one they trust. That is what we work on.

Selected work.

Dental+

Non-invasive whitening. Nordic launch and patient acquisition.

Acquamed

Direct-to-patient platform.

Eklunds Estetik

Skin clinic. New treatment launch.

inVitroX

Patient research. IVF and fertility.

Capabilities

We find why patients are not coming back. We design the systems that change it. We build the channels that bring new patients in. This is most of our work, for clinics and for labs.

Some of our clients also produce their own products. Dental implants, aesthetic devices, fertility supplements. We have helped with those launches.

What clients say.

Strategy, channels, and content.

We do patient research, channel strategy, retention design, and the content that makes them work. The same team handles all of it.

We work in a small team. You do not need to coordinate between agencies. We stay close to your clinic or lab.

Patient research and analysis01
Acquisition channel strategy02
Retention and patient lifecycle03
Reactivation and referral programs04
Go-to-market planning05
Positioning and clinic identity06
Doctor and referrer acquisition07
Operational support for growth08

Frequently asked

We start with a conversation about your clinic or lab. We learn what it does today and what you want it to do. Then we draft a plan. You can use the plan whether or not you work with us.

We work on acquisition and retention together, as connected work, not as separate campaigns. Many agencies focus only on getting new patients. We also work on what happens after they arrive.

Each project is quoted after the first conversation. We do not work on retainer unless it makes sense for your case. All fees are agreed in advance.

Being fully booked is not the same as being successful. What matters is which patients you are booked with, and whether they come back. Both depend on the strategy you choose.

Yes. We work in Sweden, Germany, Portugal, and the UK, in cities and in smaller towns. We adapt the strategy to your local market.

Patient research, acquisition strategy, retention systems, and the content and channels that make them work. Each project is built for the specific clinic or lab.

We prefer few clients and long projects. We do not chase trends. We design what will still be useful to your clinic in five years.

We start with research to understand your patients and your market. From there we design the channels that bring patients in, and the routines that bring them back. The work covers communication, scheduling, follow-up, and the parts of the patient experience that influence whether they return.

We work on

Patient acquisition
Patient retention
Clinic marketing

Lab marketing
Practice strategy

nortb. Patient acquisition and retention. Powered by CW1.

Get in touch.

[email protected]

Contact

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Partners

nortb

Torggatan 8

411 05 Gothenburg, Sweden

+46 (0) 31 126 413

+351 21 124 85 14

[email protected]

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Sweden, Portugal, Germany and The UK

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